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claro fair trade
claro fair trade, commonly shortened to ''claro'' and written in miniscules, is an sustainability-oriented retail company based in Orpund, Biel/Bienne administrative district, in the Swiss Canton of Bern. ''claro'' was initiated by Erklärung von Bern, an sustainability-oriented independent solidarity development in Switzerland in 1977.
== History and orientation ==
(詳細はErklärung von Bern consumer actions. Products such as coffee, bananas and juty are symbols of the growing support for displaying developmental contexts. At the same time consumers demanded more engagemnt for development aid without supporting the charity mentality. The success of these actions occurred to the establishment of a joint Swiss import central named ''OS3'' that was pioneering fair trade, and specialized in the sale of food and crafts from developing trading partners, i.e. small producers from economic marginal areas, an alternative approach to the world trade.
The organisation ''Suisse Tiers Monde'' and ''OS3'' are two projects initiatietd by EvB in 1977 and thereupon labelled as claro fair trade what resulted in a first collobaration with ''Corr-the jute works'' situated in Bangladesh. In the following years the product line was expanded gradually, among them cane sugar from the Philippines and other agriculture products from the so-called third world countries, for example coffee from Tanzania, and tea from Sri Lanka, and the cooperative ''El Ceibo'' in Bolivia around 1985, and as today the popular ''claro'' shops in Switzerland, among other sustainable initiatives financially supported by the Alternative Bank Schweiz ABS.
In 1997 the ''claro fair trade'' cooperative was transformed into an Aktiengesellschaft according to the Swiss law. claro fair trade claims as ultimate goals the continuous improvement of the social, economic and environmental situation of their producers. These include the minimization of middlemen in favor of direct cooperation with local partners and supporting social projects. Whenever possible the products are certified by the Max Havelaar Foundation.〔
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